LBL BOARD MEMBERS
Alicia Laszewki
Alicia Laszewski is the Senior Vice President of Marketing & Communications at Arise. She also founded Brand Ethos, a outsourced marketing and communications firm.Prior to starting Brand Ethos, she was Global Chief Marketing Officer and Employee Engagement Officer for Singapore-based Everise responsible for all external and internal communications as well as branding, marketing, recruitment advertising, and overall employee engagement globally. In addition, she served as the Broward County Chapter Executive and Regional Marketing Officer for the America Red Cross after serving two years as a Board Member. Prior to the Red Cross, she served for over 9 years as the Vice President of Marketing, Communications, and Recruitment for PRC, a global contact center provider. At PRC, she was an integral part of the senior leadership team responsible for driving and executing the company’s strategy, and directed all Brand, Advertising, Marketing, Corporate Communications, and Community Relations activities worldwide for the 14,000-person company. Alicia was also on the founding team of Extended Stay America, Inc. where she served as the National Marketing Manager for the hotel chain.
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She began her career at Univision Television Network’s largest station, WLTV-23 in Miami before crossing over into the corporate world. A native of South Carolina, Alicia received her BS in Marketing and Communications from Clemson University. She is a former Gilda’s Club South Florida Board Member, American Red Cross Board Member, and one of the authors of “The Lemonade Stand: From sour to sweet, inspiring women’s stories of strength and success.” Alicia and her husband Kory reside in Davie, with her favorite role being that of a wife and mom.
Nicole Parella is honored to join the board of Love Beyond Limits, a compassionate organization dedicated to empowering individuals with special needs.With a deep commitment to community service and inclusion, Nicole brings both passion and professional insights to the foundation’s mission.Nicole is especially proud to support her dear friend Vickie, whose vision and heart brought Love Beyond Limits to life. Nicole looks forward to contributing to continued growth and impact of this organization.
Nicole Parella
Ysela Heim
Ysela Heim is a community leader and the founder of Special Education Advocacy Services, LLC. She became an Exceptional Student Consultant/Child Advocate shortly after her son was diagnosed with an Autism Spectrum Disorder and Epilepsy. Her son and family have been her driving force to make this world a better place for the most amazing individuals and their families. She has worked with thousands of families to not only Advocate on behalf of their children but also to provide support. She has sat on various boards and chaired several events in South Florida including UM-NSU CARD, Autism Speaks, Autism Society of Broward County, ESE Advisory of Broward County to name a few. Ysela believes in philanthropy and supporting while educating community partners. She has helped create and develop Recreational, Therapeutic, Educational and Adult Programs. Her main role has been ensuring that individual needs are being met while educating families on Policy and Procedures. Through her 22+ years of Advocacy and community involvement, she has learned that creating positive and collaborative working relationships is imperative. This approach has proven to be most successful for student optimal growth and successful inclusion in school and in the community. I am thrilled and honored to serve as a board member.
Dayhana Chirinos is grateful to be part of Love Beyond Limits. Dayhana expresses that it has been a rewarding experience to contribute ideas like the special needs soccer program which launched in Fall ‘24. Dayhana began a Parent Teacher Association at a school for children and adults on the spectrum, to allow parents to be more involved at school. Dayhana loves how much the kids love and enjoy this program and finds it incredible how much they have benefited from it.
Working alongside Vickie allows for the brainstorming and execution of plans they are passionate about. Dayhana believes the future is bright for Love Beyond Limits.
Dayhana Chirinos
Sophia Goetz
Sophia Goetz is a collegiate soccer player at the University of North Florida, where she competes at the Division I level. A dedicated student-athlete, she is pursuing a degree in Psychology with a dual minor in Disabilities and Criminal Justice. Passionate about understanding human behavior and advocating for inclusive communities, she plans to use her education to make a positive impact beyond the field. She is the proud daughter of LBL’s Founder.
I’m a South Florida native and have spent two decades as an Account Executive in Media, specializing in audio and digital marketing. What I enjoy most about my work is supporting my clients’ growth and nurturing meaningful relationships along the way. I’m lucky to share my life with my husband, Zach, who works in sports media, and our wonderful son, Matthew. Matthew is autistic and has a deep love for the outdoors, so weekends often find us outdoors whether it's at a park, by the pool, or doing anything outdoors! When I’m not working, I love traveling, thrifting, organizing, and soaking up quality time with my family. What truly drives me, though, is the opportunity to give back. Helping others brings me real joy, and I’m always looking for ways to make a positive impact.
